Digital Marketing

Job Description

Strategy Development:

• Create and implement digital marketing strategies to achieve business goals.
• Conduct market research to identify trends and customer preferences.

Search Engine Optimization (SEO):

• Optimize website content to rank higher on search engine results pages (SERPs).
• Use keyword research tools to find relevant search terms.
• Track website performance using Google Analytics or similar tools.

Content Creation and Management:

• Develop engaging and relevant content for blogs, websites, and social media platforms.
• Coordinate with designers, writers, and developers to create visual and textual content.
• Manage content calendars and ensure timely publication.

Social Media Management:

• Develop and execute social media strategies across platforms like Facebook, Instagram, LinkedIn, Twitter, etc.
• Engage with audiences through posts, comments, and direct messages.
• Analyze social media metrics to optimize performance.

Email Marketing:

• Design and send email campaigns to nurture leads or retain customers.
• Segment email lists to target specific demographics.
• Track and improve email open rates, click-through rates, and conversions.

Pay-Per-Click (PPC) and Paid Advertising:

• Run paid advertising campaigns on Google, Facebook, Instagram, and other platforms.
• Analyze and optimize ad performance to maximize return on investment (ROI).

Analytics and Reporting:

• Track key performance indicators (KPIs) such as traffic, conversions, and sales.
• Use tools like Google Analytics, HubSpot, or SEMrush to analyze data and improve strategies.
• Prepare reports for management showing the effectiveness of marketing campaigns.

Collaboration with Teams:

• Work closely with sales, product development, and creative teams to align digital marketing with overall business goals.
• Communicate regularly with stakeholders and update them on marketing efforts and results.

Stay Updated on Industry Trends:

• Keep up with the latest trends in digital marketing, including new platforms, algorithms, and techniques.
• Continuously learn about new marketing tools and technologies.

Customer Relationship Management (CRM):

• Manage customer data and interactions using CRM software to improve customer retention and drive sales.